Facebook advertising is an important way to connect with your audience on the world’s largest social network.
The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services.
Facebook offers a variety of paid ad options and placements, but all ads can be broken down into three elements:
Campaigns. The campaign houses all of your assets.
Ad sets. If you're targeting separate audiences with different characteristics, you'll need an individual ad set for each.
Ads. Your actual ads live within your ad sets. Each ad set can hold a variety of ads that vary in color, copy, images, etc.