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Pay-Per-Click

What is PPC?

Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows businesses and website owners like you to bid on the chance to show ads next to searches on Google.com, right when people are looking for what you have to offer. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This immediacy can be a great resource for small companies who who can't frequently update their SEO to reflect sales, promotions, or seasonal changes to their offerings.

SEO vs PPC, whats the difference?

SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant organic searches.

Typically, PPC advertisers use AdWords to bid on the keywords they want to trigger their sponsored ads. Google chooses which ads to be displayed and each ad's position based on factors including the ad's Quality Score (a measure of the relevance of the ad, primarily determined by click-through rate) and the advertiser's bid, or how much they're willing to pay for each ad click. This whole system functions very similarly to an auction.

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