Updated: Apr 14
Social media has connected the world in ways many could never imagine. A CEO in Manhattan can now connect with a family in a favela in a matter of seconds. As a society we are actually becoming less social while simultaneously becoming more social (media). It is fascinating to think about how communication is evolving alongside the human species. 90% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. (Emarketer) Each person spends an average of 2 hours and 22 minutes on social every day. (Globalwebindex) Having a strong presence is vital for every business in 2020 to ensure that they are reaching their current and future customers online.